BUSINESS CASE
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x
Purpose
- a new social commerce network, focusing (first) on Chinese users outside China
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Chinese consumers will constitute the biggest consumer market in the World by 2027
Step 1
Dangdi is first targeting Chinese diaspora users..
(60M Chinese people living outside China)
Step 2
..and will then attack the 120M Chinese outbound tourists
(the big spenders of the coming decade)
Step 3
and then connect the 180M cross-border shoppers
(virtual tourists inside China)
... by providing local structured, high quality lifestyle knowledge, news, services, communities, recommendations, experiences and e-commerce
- in ONE comprehensive platform
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-> DANGDI (当地) means LOCAL in Chinese and relates to anything exclusively belonging to a particular city, country, or region outside China
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KPIs
The DANGDI MAGAZINE has already reached
420,000 readers
(including 86% of all Chinese in Denmark)
Building upon this
proof-of-demand
- Dangdi is now preparing to add a mobile platform that merges
community + e-commerce + travel
In partnership with Deloitte Ventures in Copenhagen we are now raising a private investment round launching a 4-service MLP, generating the first 1k DAUs
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Risk/reward
Projected DAU/MOIC underpins an exceptional risk/reward ratio
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Opportunity
- Dangdi represents a unique opportunity to capture a big niche market and obtain a monopoly
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d
d
“Competition is for losers” - Peter Thiel (Zero to One)
d
