Goals
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Purpose of Dangdi is to develop a new
Global Social Network
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Within a 5 year period:
Operation goal is to reach +10M DAUs
Financial goal = reach an operating profit: $100M
Dangdi means local (当地) in Chinese
“the anchor of interaction and engagement in Dangdi”
Understand why Chinese users have a unique behavior online
Market
Dangdi is targeting 3 of the World's biggest, fastest growing and cash-rich B2C markets.
What
Dangdi connects Chinese people outside and inside China, with local merchants, experiences, products, services and people (outside China).
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How
We know the important demand-drivers and paint-points (numerous MBB reports).
Addressing these, we have built a disruptive User Experience (UX) combining Social+, eCommerce and Travel.
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Dangdi integrates never-seen-before local news, experiences, shopping streets, routes (and more), combined with gamification and social commerce concepts from some of China’s most innovative start-ups and big Techs.
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From Local to Global
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